Our Vision, Mission & Values
Mission
Dedicated to delivering care characterized by warmth, understanding and compassion, we are committed to providing families with exceptional and meaningful end-of-life services. In a comforting atmosphere, we extend gentle guidance and support, consistently surpassing the expectations of those we serve.
Vision
We aspire to be the preferred funeral home for all families in our community, celebrated for our empathy, honesty, creativity, and value. Our aim is to set the benchmark for service excellence, serving as the standard against which other providers measure themselves.
Values
COMMUNITY: Rooted in the greater Milwaukee community for nearly 75 years, The Clarke Family and Paradise Memorial are steadfast in giving back and contributing to a healthy, robust community.
CARE & COMPASSION: Our approach is defined by genuine concern, empathy, and consideration for the needs and well-being of others. Remaining attuned to the emotions that loss evokes, we ensure sensitivity in all interactions, with our highest calling being to provide comfort during times of need.
TRUST: With a nearly 75-year legacy of building trusting relationships, The Clarke Family and Paradise Memorial are dedicated to upholding values and honoring commitments. Trust is fostered through honesty, dependability, reliability, actively seeking feedback, attentive listening, and providing open and supportive communication.
PROFESSIONALISM: At Paradise Memorial, professionalism is defined by ethical conduct and responsibility. We offer expert advice, present options without obligation, and meticulously follow through on every detail. Our commitment to continuous improvement ensures the highest level of professionalism through the incorporation of industry best practices.
INTEGRITY: Upholding the highest ethical standards, we demonstrate honesty and fairness in every action, recognizing that an organization’s strength lies in the integrity of its people. Integrity serves as our internal compass, guiding and directing our team in all endeavors.
INNOVATION & LEARNING: Honoring nearly 75 years of service traditions, the Clarke Family embraces knowledge, skills, and technology for the future. We select the individuals who exemplify the term “Best in Class”, while employing leading practices, and continually challenge ourselves to improve through innovation, strategic planning, collaboration, and teamwork.
I couldn't have asked for a better experience when my family had to lay my grandma to rest. It was one of the hardest times in my life. Not only because my grandma was gone, but also because to watch the hurt in my mom's eyes was unbearable. I'm thankful for the professionalism and thoughtfulness of the Paradise staff. You made the process effortless for us. One less thing for us to worry about. Thank you Paradise!!!!!